Today's customers have higher expectations for buying experiences. They interact with businesses across many touchpoints, and they expect those experiences to be seamless and easy. Are you thinking about customer experiences from a customer-centric perspective? In this productive webinar, you'll hear from a Director of Product Marketing at Microsoft and a Vice President and Principal analyst at Forrester. Together, they discuss why the customer experience is so important and the effect it has on top line revenue. Additionally, you'll learn how the right CRM enables you to deliver on your customer's expectations. Now, you can keep the customer at the center of your conversation and focus on the hottest leads and most important deals. Empowered with data and insights, sellers can now exceed the highest expectations.

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